Sep 21, 2026
Dreamforce 2026
Dreamforce '26 - Salesforce's annual flagship event and the world’s largest tech & AI conference hosting 40,000+ guests.
Industry
Experiential / Branded Content
Scope of work
Creative Lead Producer - Roving
Duration
1 month
Challange
Led three separate roving teams as Creative Lead Producer for field content aired on Salesforce+ broadcast across Channels 1 and 2.
Produced and managed teams covering over 50+ interviews, event recap sizzle, and Dreamfest concert featuring Gwen Stefani and Usher.
Goal
Dreamforce is Salesforce's annual 3-day event that takes place at San Francisco's Moscone Center.
All content can be found on https://www.salesforce.com/plus.
Solution
